Many consultants, marketers, bloggers and executives currently facing the biggest problem in this AI and more evolved era. Many believes SEO is dead now and it has no future. if you are one of them, you are not right at all. Instead, its scope has been increased due to voice search optimization, and AI SEO, in addition to search engine results like Google and Bing search etc.

Before moving next, we will discuss first what is Search engine optimization and why is it important. Then we will tell you how to do SEO using modern and proven techniques, for sure and immediate ranking. SEO is the set of some strategies and techniques, by performing any brand or individual can get organic, natural, real and free traffic on his website. There is no need to pay anything, to any search engine, for any click and if you are on #1, 38.9% relevant traffic will land on your site, as compared to second and third result having share like 18.7% and 10.2, according to backlinko.

Usually, it is considered this is the method to convince search engines and when they will be satisfied or understand, our site will be ranked. This is one side of a coin and if you will do it, no matters at all. The other most important aspect is you have to fulfill users’ intent, what they are searching for. So make a balance between these two, while intending to boost your website. You can understand about its core concept, a step-by-step guide on how to do it, what are its types and implement all the strategies to get ranking or contact diprootseo team for expert services.

The next important thing is, this is an era of social media and misinformation, we believe in the things, we mostly listen. One misunderstanding is prevailing everywhere, SEO is no more, now this is an AI era and no new man can rank now or successful organically. Remember, If you do it strategically, using AI and delivering expert-level content, you will have no competition. It is difficult to digest, but you can just imagine the 70’s industrial revolution, equipped persons became more successful with it.

Comparison between SEO, SEM and PPC; Which one you should choose?

If we talk about SEM, it stands for search engine marketing and means the use of a variety of expert techniques and methodologies mainly to increase traffic and boost leads on a website. Technically, SEM and SEO are different, but many marketers believe the latter is the part of the first one. Which one is better or should we use all or can also use one of them? Your confusions will be cleared here shortly.

Search engine marketing is a type of digital marketing, specifically for boosting sites or businesses on search engines like Google or Bing etc. Usually, paid ads are used, with targeted keywords for dedicated customers and whenever a client enters that specific keyword or phrase, your site will be at the top of results and when he will click on it, you will be charged for that. So this is also called ppc or pay per click. Hence we can say ppc is a technique in SEM. For example, if a businessman has a new Ecom store and he is selling, for instance, gaming keyboards, will use keyword like “buy gaming keyboard” to boost his business site. When a buyer will enter that phrase, his site will be at the top, with sponsored section.

SEO is a technique, you can take it as a type of SEM like ppc, like many marketers think for your convenience. Pay-per-click is a simple term, with three steps generally, like finding a keyword, place an ad and making an optimized landing page, while SEO is a complex and strategic term for converting traffic on a site organically, natural and free. Here payment is not involved directly to search engines, but time and services investment is required.

Which is Best or what should be the strategy for top results?

If you If you have a digital business like Ecommerce store or a local business like a restaurant or a blogging or affiliate website and confused which one is best or should you use both or can we ignore SEO, the best answer is must use the both terminologies. This is your investment and it will multiply your business, ads for immediate results and search engine optimization for long-term results and to build authority.

The second answer for this might be shocking for you, if you are thinking to neglect SEO. Organic search share of traffic increased to 53.3% on average across industries, according to brightedge. From here, you can take idea about its huge importance.

Why SEO is important for your business?

Just look at these lines, after complete research, before moving forward to note down its benefits.

From these benchmarks, you can take idea about the advantages of it and the single line about Ahrefs is appropriate to understand the importance of organic optimization.

Better visibility, more traffic and conversions:

Google or any search engine uses a set of algorithms to rank different sites, whenever a user enters any query in the search bar and understanding, and implementing all these formulae means you will rank on the top of results. When visibility increases in front of a client, the better chances to click on your site and then convert free of cost. Remember, it is a time-consuming task in terms of applying the techniques and then takes time to crawl, index and rank, but whenever it will be ranked, the results will be everlasting.

It is psychology of humans, they will trust and click on the top three sites, related to their entered queries. In this way, your customers multiplies day-by-day. For example, if a person enters “best restaurant near me” and you have used local seo strategies for your brand online, you will be top in the list by google and customer must call you, if he intends to visit a restaurant.

Builds Trust and Authority:

Just imagine yourself, when you enters any query in Google and if there are two or three related sponsored sites, then there are natural platforms, on which site you will click or build trust. The ultimate answer is the sites below top sites, ranking below ad sites. You will just think Google has boosted them, so they have authority and can fulfill my needs.

When user lands on your blog etc, fulfills his intent, stay there for a significant time, google analyzes and slowly builds and recognizes your authority. The site with more authority is difficult to de-rank, although there is a series of Google updates and we will discuss them later shortly. Search engines becoming smarter, but they need us in any case, so SEO has future, rather it can be benifited more in the presence of AI.

How SEO work for your Business?

Do you know local businesses earn 53% traffic and customers through SEO or search engines worldwide, so question should be cleared about the global impacts of it. Now many people listened from others that SEO has no scope now or it has been vanished. This is completely wrong, they are saying this, because they are outdated and didn’t update themselves or learn the latest techniques about doing SEO strategically and with modern proven way. If you are eager about knowing the latest trends, here is given in a comprehensive way;

Search engine optimization is simply a way to tell the search engines first about the type of content you have and then the use of all the important factors to put in their list and then rank slowly. It is a balance of quality, as well as quantity, now a days. Google wants to completely satisfy its users, in terms of their keywords or phrases, so it must rank the sites that not only best match the users’ queries, but also cover the intent from each aspect. If content is quality, expert, authoritative and trust-worthy, search engines has no way other than ranking. Researching, writing and covering content is the key, but don’t ignore the other factors like keyword researching, backlinks and technical optimization etc.

To understand how it works well, we have to first understand how search engines actually work.

How Search Engines Work: Crawling, Indexing & Ranking Explained:

Its very crucial to understand how they work, before learning how seo works, how to get indexed and ranked, how to overcome indexing troubleshoots and many more. Google or other search engines are automated engines that use softwares called crawlers to analyze the content of pages of the sites. They use a set of algorithms to conclude about how many times a site will be visited and explored, then index the pages after knowing the content completely and whenever a user enters his query, it will shows high-quality and the most relevant pages in front of him called ranking.

Crawling: It is simply a process, where bots visit a new page for new and updated content, related to any query. It is because there is no supremacy for anyone on google. The ultimate thing is the quality of work only. First of all, a process called “URL discovery” is performed, where a new URL about the latest page is discovered, then it goes through the links in each page and through sitemap. So proper interlinking is one of the main factor in onpage SEO, for fast indexing and crawling. Network, hosting or Robots.txt problems can affect the discovering process, if you have issue, just check them.

Indexing: After the crawlers has discovered about the content of a page and its meta data, now Google understands the intent of the page and what it contains. After it, it includes it in its database, although it does not mean Google will add every page during this step. It also checks whether a page is duplicated or not, so proper onpage and keywords mapping is mandatory to avoid it. If there is an issue at this step on your site, it means you are underestimating the quality or design or misusing Robot.txt.

Ranking: Whenever a client or customer enters a query or keyword in the search box, bots visit its indexing list immediately and show him the most relevant and high standardized pages in SERP, to satisfy him and fulfill his intent. It depends upon different factors like language, location or others. For example, when one enters “best restaurants near me”, the results will be different for different users, as this keyword is totally local and he wants to know about the top restaurant in his own area. If content is irrelevant or outdated, there can be issue at this stage.

Now we will share here DipRoot’s proven and updated strategy in a step-by-step method:

Keyword, Competitors and SERP Researching:

When you have finalized the design, never underestimate the power of a professional design with content, then the foremost thing is to research keywords.

These are the terms, users basically search on platforms for displaying text, videos or images, so knowing about them is necessary to use them wisely in your content for onsite seo and to tell Google about the intent. Here, if you want to rank well quickly, the wise thing is to find high-volume (the number of searches per month) and low-competitive (less-authoritative sites in SERP) keywords. If you are doing this, you have already win many competitors.

Now how to do it and why to do it, here is the short guide. For researching these long-tail keywords, Tools like Semrush or Ahrefs play critical role, to make your search easy and unique. You can use these tools for finding them, competitors strengths and weaknesses to adopt and improve your site. The complete guide for it is given in the below tutorial by Ahrefs:

Keyword Clustering and Semantic SEO

Existing SEO worked best for targeting as many keywords as possible and Google ranked a page on the basis of them. Now it does not work, although it does not mean we should not use them, but use in a strategic and modern way.

Google now analyze whether a page is completely fulfilling the intent of the users or not, before looking at the keywords.So if the content is not quality and well and keywords are well-researched and used, they will not work. For this, Semantic SEO technique is used after researching. So the second step is to make proper keywords mapping to make sure all the relevant keywords are in the same group and the content has been covered from each aspect and answered all the queries. If you will do it, there will be no duplication or data redundancy and also all the questions will be answered, means best user experience, means Google will love it.

E. E. A. T. Content Writing

This is the most important thing for being authority on any search engine. If you compromise here, this is same like you want to start a business, invest your quality time in proper market research, audience and other types of related tasks, but when launch your business, your product is not doing great. So what will be the users trust and experience level? You will get vanished soon and no results ultimately.

Same in the case here, Content is the heartbeat of any site and google expect you like a subject specialist is writing the content in an expert way. For this, It follows one unique principle called E.E.A.T (Expert, Experience, Authoritative and Trustworthiness). So write like you have a good experience, exposure and knowledge to engage the audience, so they can build and maintain trust on Google. Here again, Semantic SEO is used to cover 100% topic.

Onpage SEO:

Onpage SEO starts just with the content writing, with intend to inform the Google about the type of content. It includes things like fine and short URL, meta title and description, Alt tags and images compression for web speed, the implementation of schemas, the usage of keywords properly, H1, H2, H3 headings etc.

Offpage SEO:

When you have quality and unique content, people and expert sites refer you on their pages, because they trust you in your category automatically. Google notices it regularly and loves it, this is the highest ranking factor you can has. These links or reference come from different platforms intenally or externally like social media platforms, other authority sites, videos or any other souce. The more the number of backlinks increase in a natural way, the more you will get ranked and maximum visibility.

Technical SEO:

Bots and automated softwares not only assess the quality of content and backlinks, but their main focus is their users, so they want to benifit them in any case. They constantly analyze a site, even after rank and index them, they check how many time a user stays on a site, he is satisfied or not. For this, technical SEO is performed and includes like website speed, design, mobile-first-indexing, Core web vitals etc. So your site can be deranked, even after good content and design, if it does not has good speed or has problems for mobile users etc.

If you are worried or confused at any stage, DipRoot is here to help you, with free sites audit and consultation.

Google Analytics, updation and reports:

There are maximum categories, where an updation is required always, whenever there is a news, Google needs it on immediate-basis, if a site is not updated frequently, it will be removed or deranked. The second thing, there can be any glitch, a site can face like a server problem at any stage or design issue mistakenly or any problem, if it undergoes and Google notices it or user behaviour, it will be gone. The third thing is, there is a series of regular updates, so we have to move according to them, otherwise site will get hit and what will be the result, you know.

So proper site analysis and user experience should be monitered regularly and thoroughly using Google analytics and search console, site must be audited for noticing possible errors and there should be a comprehensive report, about problems and their solutions. Furthermore, there must be a look on every update by Google or other platforms, and we must update our content regularly and remove the disused pages, to make it clean and sharp.

A short overview about Local SEO

Local SEO is constantly growing due to a fact that people want to buy a service or product or anything like that in a specific area, so they enter a related query in the google on their mobile phones. Google show them completely relevant local pack results or map related to their intent, after analyzing trillions of users’ behaviors and using its own algorithms. For example, if you enter “Turkish pizza” in the search, you will automatically face the businesses near you and selling these pizzas, dependent on the location.

So, if you have a business with local intentions, you must register your website, optimize on Google and do Local SEO for maximizing the results and taking long-lasting benifits or you can also hire a professional SEO team for this purpose. According to a report by Google, 30% of mobile searches are location-based and maximum customers, who search for a local business, convert within a day. From here, you can take idea about the vast importance of this field, and that’s the reason why this is exaggerating throughout the world.

How to do it?

If you are eager about doing SEO, you must consider these steps:

• Make a profile your business on Google My Business: Includes your profile is complete, verified, prominant and optimized.
• Make an optimized website: Necessary for dealing with clients and winning their trusts. Most important factor to rank Local map.
• Reviews: Get more and more local reviews, especially for clients trust, although it will impact the Google too.
• Directories list: A crucial step to be more trust-worthy and get ranked, add your business in local and relevant directories, like yelp and yellowpages.
• Local Keywords researching: Research for them for doing proper on-page SEO.
• Local Backlinks: You must get local backlinks, related to your business for better Google understand about you.

You can also hire DipRoot professional team for Local SEO and better and immediate results.

White Hat Vs Black Hat SEO

Many people still confused about these fancy terms in this field and which strategy they should choose. In simple words, White Hat is the technique of ranking your website or brand organically, using the search engines approved and satisfied rules. You will get all the benifits, if you will apply them strategically and Google will help you in boosting you, as you are following the guidelines.

On the other side, some people also use spammy techniques to rank them immediately and in no way, some get impact, but Google is so intelligent, when they are noticed get penalized or removed from the search results. So, it’s not a best practice at all. From here, you have answer to your question too, must follow the rules and enjoy your rankings.

AI and SEO: What is its impact on SEO? Surprising information

With the involvement of AI, SEO is evolving, but it has still a bright future, in fact, an SEO specialist can have more leverages, if he is expert in artificial intelligence too and is using it as an opportunity and assistant. For instance, he can use advanced chatgpt’s data analysis tool to research more useful keywords and research something there.

Voice-search and AI SEO are on their peak, as more people search things in convenient ways like by speaking, rather then entering and using different AI tools frequently, with search option. If you look at it as an opportunity, you can be at the top, just like a new emerging market like Google.

Google uses AI techniques to assess the content of a site now and it is updating its algorithms regularly. Instead of just matching the keywords used in a content, Google now analyze a website using other ways like Semantic SEO now to meet the user intent.

Who will go to a site, when everything is available in AI tools, that’s a prevailing discussion. A simple answer to this is Google and users prefer the content which fulfills EEAT principles (Expertise, Experience, Authoritative and Trustworthiness). Now Tools can generate expert and Authoritative content, but experience and Trust need human interaction, relation and being subject matter expert. These are impossible for tools, so they can’t compete human in this field. You just need quality, relevant content with proper SEO.

FAQs:

how much seo cost

how long seo take to work?

Conclusion

SEO is the collection of traditional practices like onpage, offpage and Technical SEO, and now it has more and true worth with modern AI-based techniques like semantic SEO, quality content, meeting the user intent completely. Everything works best, when we do it strategically. One of the best emerging field is Local seo, used for Local businesses. If we talk about its future or scope, then it has more than ever scope for an SEO, as well as AI and voice search expert.